Afternoon Drinks, Jozi Guy Style
It’s a Friday morning and the Jozi Guy is flipping through his shirt collection as he assembles his outfit for the day. Dress-Down-Friday so does not describe his approach to style, which has often been labeled as retro-modern. Rather, it’s a day to truly express himself. This is how Madoda Khuzwayo does just that.
Born in KwaZulu Natal, Madoda operates businesses in the tech space offering services across the African continent. A published author, Madoda embodies all that the contemporary Jozi lifestyle has to offer.
Selecting a classic three-piece suit, today the Jozi Guy seeks to contrast not only patterns and textures but also time-tested staples and new pieces. He brings in modern elements by ensuring his tailoring is on-point and cut close to his body, allowing himself leeway to finish off the outfit with accessories. A burgundy knit tie and satin pocket square, folded in the avante-garde rose style, round off today’s look.
Attention to detail in every outfit means Madoda is selective in his choice of shirt, opting for a handmade lilac variant made from the finest cotton. Crafted just for his body shape, wearing this shirt always fills him with a sense of confidence, as he goes about his day. As for a timepiece, he continues the classic theme with his Ballon Bleu de Cartier, finished in chocolate brown.
A standout pair of shoes is the Jozi Guys passion. The fine leather lace up’s he selects today take inspiration from the humble brogue, updated in 2017 with a slim design. Understated elegance was the deciding factor in selecting these shoes, with the colour hinting back to his burgundy knit tie.
The Jozi Guy’s classic approach extends to his choice of fragrance, opting for Oscar de la Renta Gentleman. The fragrance is bold and invigorating while reinforcing classic style with smooth and captivating notes of chilled bergamot and Egyptian geranium. Made for the man who aspires to a life well played, his choice is a natural one.
His sense of excitement heightens as he walks through his front door, knowing he will be ending this day at a venue not frequented by the usual social set. Smiling to himself, he settles upon the saddle of his Triumph café racer and is off for a day of meetings and decision-making.
Late afternoon sees Madoda meet up with friends over a fine Remy Martin XO cognac, as they bid farewell to the week that was. Friends play an important role in the Jozi Guy’s expression of life as he understands they keep him grounded. Work is most certainly not on the agenda for discussion this afternoon as the guys spend time touching base with each other, motivating a fellow brother and encouraging one another.
As the sun sets on yet another exceptional day, Madoda takes in the city he calls home, soaking up its essence and vibrancy, recharging for another week in Jozi, the City of Gold.
Get the look and live the Jozi Guy lifestyle
- Suit: Ted Baker, from the Ted Baker Store in Sandton City
- Shoes: Spitz, Sandton City
- Watch: Ballon Bleu de Cartier, Cartier Boutique Sandton City
- Tie and pocket square: TM Lewin at Edgars, Sandton City
- Shirt: Bespoked, Rivonia
- Fragrance: Oscar de la Renta Gentleman, available at Dischem stores
- Cognac: Remy Martin XO Ecellence Cognac, available at all fine liquor retailers
The Jozi Guy is a collaboration between My Lime Boots and Hello Joburg Magazine. Shot by Phillip Santos on location at the Transvaal Scotish Regimental Headquarters, Johannesburg. See the full feature in the June 2017 issue of Hello Joburg Magazine.