Last Saturday night, the new Aquarium at the V&A Waterfront, Cape Town hosted the third annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival. The event attracted celebrities, industry VIP’s, producers, designers and fashion film models who celebrated the very best the local and international fashion film industry has to offer.
Adrian Lazarus, founder of the festival, expressed his desire to see the festival continue to push the boundaries of fashion branding, with a view to placing Cape Town on the map as a global destination for the production of fashion films. The festival continues to grow in size, reach and glamour.
This year the festival received over 500 submissions from around the globe, which were evaluated against a strictly set criteria by a panel of industry judges. With only 12 films making the final cut, there was much competition for the Chris Jones designed trophies, which combined the elements of wood, metal and light in a spectacular creation.
The theme for Bokeh 2016 was ‘bespoke’ which was reflected across every element on the evening, from talking mannequins, a revolving static fashion show to selected films which were screened throughout the venue, offering a completely unique, engaging sensory extravaganza.
In keeping with the bespoke theme, I wore a textured white coat paired with a black and white detail waistcoat, both from Augustine (see my previous post on Augustine’s recent showing). Perfect, as it turned out, for the cold Cape Town weather.
The success of the event, as well as other fashion film festivals around the world, and the willingness of global and local brands to align themselves, is clear evidence of the effectiveness of this genre to reach and engage with a growing international audience.