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Early March served up that which local fashionistas like best – fashion inspiration. Mercedes-Benz Fashion Week Joburg, hosted at Nelson Mandela Square, served up a veritable feast of the hottest local fashion trends, as we enter Autumn Winter on this side of the globe.


The white marque set up on the Square attracted much attention from the usually busy social-gazing spot, making it difficult for people to miss out on the fashion extravaganza taking place. With names like Carducci, David Tlale, Marianne Fassler and Augustine taking to the runway, fashion connoisseurs were treated to work from some of the best local talent.


My Lime Boots had me off to Justine August, creative behind the Augustine label, to find out more about her views on trends in general and her showing at MBFWJ.


Justine is a fellow “people-watcher” like myself. “I tend to sit in a coffee shop in the Jozi CBD and watch the locals. People in Joburg really know how to dress and you can generally spot emerging trends and see which international trends local people are following.”


When asked about local trends and how she incorporates these into her pieces, Justine has strong views.


Augustine local trends for Mercedes Benz Fashion Week Joburg


Gender neutrality is foremost in my mind at the moment and is a hot trend in contemporary fashion. The distinction between “menswear” and “womenswear” seems to soon to be a relic of a bygone era, if recent fashion weeks are anything to go by. I was keen to explore this further with Justine.


Gender neutrality in fashion Augustine for Mercedes Benz Fashion Week Joburg

African trends in fashion from Augustine for Mercedes Benz Fashion Week Joburg


The last few thoughts from Justine on matters fashion:

  • Trend on it’s way out: The skinny pants trend, thank goodness. “I think it is a trend that is very outdated and should have died a few years ago.”


  • Notable trend for Autumn Winter: Knitwear. “I have noticed that local designers have taken an extreme interest in knitwear. Keep it simple and oversized with pastel colours for the season.”


  • On the modern South African gentleman: “An ultimate gentleman is someone who understands fit and quality and how to combine the two. He is not someone who is self absorbed, his style speaks for him and not about him.”


  • Justine’s three wardrobe essential items every gentleman should own: Tailored coat. Man purse. Well fitted pair of chinos.


Personally I am more than happy to see skinnies making a departure from the fashion scene. In fact, I have been experimenting with wide-legged pants so watch the blog soon for a series in which I explore them; how to wear them and how to style them. How many items on Justine’s three essentials list did you manage to tick off?


Catch Augustine on the web, Facebook, Instagram and Twitter.


All images courtesy of African Fashion International.




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My name is Ryan and I am a work in progress.

(hello Ryan)

I blog about aspects of life that interest and excite me, those issues that make me think and reflect. These musings I look forward to sharing with you on the blog, as they happen.

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