During late September I found myself down in Cape Town with my friend Janice. Strange how that just happened. No, seriously, we were down in the Mother City for the Men’s Health Menswear Collection Show at Shimmy Beach Club.
The Men’s Health Menswear Collection Show, now in its 9th year, has become a staple in the South African social calendar. The event, which returned to Cape Town after spending four years in Joburg, is a showcase of ready-to-wear menswear currently available in South Africa. In addition to giving readers a good dose of lifestyle inspiration, the show is used each year as a platform to showcase a local South African brand or designer. But more on the show shortly.
Janice and I decided to take advantage of this mini time out from the hustle and bustle of Joburg, and spent a few nights in Cape Town before the show. And what a gem of a place we found to stay, a hybrid hotel infused with the spirit and vibrancy of all that is Cape Town. (Spoken like a true Joburg boy!)
The Mojo Hotel in Sea Point offers a variety of rooms to meet just about any need. From self catering apartments, standard apartments to crash pads, every budget can be accommodated . The Mojo also caters for backpackers and offers dorm room accommodation too. The executive suites that Janice and I stayed in were nothing short of breathtaking, complete with custom wall murals and finishes representing the Mojo flair for design.
Now, back to the Men’s Health Menswear Collection Show. Janice and I took our outfit prep rather seriously for this event, wanting pieces that would set us apart from the fashion-centric crowd who would be in attendance. That is, until Janice turfed her original outfit choice, opting for an elegant ensemble of great local items we found while shopping in Kloof Street.
As for me, I opted for this stunning German Army Officer coat from World War I, which my friend Kerry and I found while shopping recently at the War Store in Joburg. The detail on the coat harks back to an era long forgotten, when pomp and ceremony were the order of the day and a gentleman always dressed up. Finished off with a new pair of red brogues from Dune London, I was ready for the show.
The show recorded a record turnout, with Men’s Health Fashion and Grooming Editor Azeez Jacobs asserting Mens Health as a leading fashion voice in the local industry. I managed to catch up with Azeez recently and discussed the show with him. In addition to showcasing mens ready-to-wear fashion currently available, Azeez is proud of this years showcase of local designer Issa Leo in collaboration with Swatch Group. By combining resources with local design inspiration, readers are exposed to new brand options, he says.
When asked for some style advice straight from the show, Azeez guided My Lime Boots readers with the following gems:
Short-Sleeved Shirts love them or hate them (see my previous post on these babies here) short-sleeved shirts are an easy essential for summer.
Prints and Patterns are everyones friend, from beginner (start with accessories like patterned socks, pocket squares or a hat) to risk taker (bold and bright printed shirts as statement piece in your outfit).
Socks and Trainers yip, you read correctly, this aesthetic gives a fresh preppy injection into your style arsenal, be warned, you need to be confident of your look and you need to own it baby!
70’s Style not as in head-to-toe costume party dressing, but bring this emerging trend into your look by using paisley printed shirts, a strategically placed neckerchief or a pair of see-through sunglasses, the key is to bring selected elements in, subtly.
So where to from here, I asked Azeez. Well let me just say, with next year being the 10th anniversary of the Men’s Health Menswear Collection Show, expect it to be even bigger as Men’s Health continue to stamp their authority on local South African style.
The show was held at the picture perfect Shimmy Beach Club at the V&A Waterfront in Cape Town. This setting, so diverse in its cosmopolitan offering, perfectly complimented the headline sponsor Abercrombie & Fitch First Instinct (see my previous post on this fragrance here). The First Instinct man is naturally sexy, confident, and not afraid to express his deepest feelings. A rugged risk taker, he captures the essence of his energy with effortless charm. Shimmy Beach Club was awash with many First Instinct type chaps as we all enjoyed the evening and raised a toast to mens fashion.
Looking forward to the big 1-0 next year Men’s Health!
Photography by Tegan Smith Photography